POPLINE Keyword Guide -- Main Index
<< COMMUNICATION OBJECTIVES | COMMUNICATION PROGRAMS | COMMUNICATION STRATEGY >>
Back to: "C"COMMUNICATION PROGRAMS
- Scope Note
- An organized campaign aimed at disseminating information to or influencing the opinions of a population.
- Broader Keyword
- COMMUNICATION
- Narrower Keyword
- BEHAVIOR CHANGE COMMUNICATION
- CAMPAIGNS
- Related Keyword
- IEC
- MASS MEDIA
- SOCIAL MARKETING