POPLINE Keyword Guide -- Main Index
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Back to: "M"MASS MEDIA
- Scope Note
- Instruments or technological means of communication that reach large numbers of people with a common message; includes radio, television, newspapers, magazines, billboards, banners, posters, store windows, and match covers.
- Broader Keyword
- COMMUNICATION
- Narrower Keyword
- AUDIENCES
- AUDIO PRODUCTION
- AUDIOVISUAL EQUIPMENT
- BILLBOARDS AND SIGNS
- BROADCAST MEDIA
- FILM AND VIDEO
- FOLK MEDIA
- JOURNALISM
- MOVIE THEATER
- NEWS COVERAGE
- PRESS CONFERENCE
- PRINTED MEDIA
- TAPE RECORDINGS
- Related Keyword
- COMMUNICATION PROGRAMS
- Used For
- Theater