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Title: Communication for better health.
Author: Salem RM; Bernstein J; Sullivan TM; Lande R
Source: Population Reports. Series J: Family Planning Programs. 2008 Jan;(56):1-27.
Abstract: This issue of Population Reports can help managers of family planning and reproductive health programs to: advocate inclusion of BCC in family planning programs, a crucial element that has had a low cost for each new contraceptive user; learn how to apply theories of behavior to help choose the most appropriate BCC strategies and messages; learn the key factors contributing to effective BCC programs; oversee the steps in planning, carrying out, and monitoring and evaluating a BCC program; make sure that monitoring and evaluation collect information that helps guide the program; compare and assess different approaches to developing capacity for BCC programming and to scaling up BCC activities. (excerpt)
Language: English

Keywords:
EGYPT | ETHIOPIA | SUMMARY REPORT | BEHAVIOR CHANGE COMMUNICATION | REPRODUCTIVE HEALTH | FAMILY PLANNING | RADIO PROGRAM | MONITORING | PROGRAM ACTIVITIES | EVALUATION | COMMUNICATION STRATEGY | MASS MEDIA | PLANNING | PARTICIPATION | SOCIAL CHANGE | Developing Countries | Africa, North | Africa | Africa, Eastern | Africa, Sub Saharan | Behavior Change | Behavior | Communication Programs | Communication | Health | Radio | Broadcast Media | Programs | Organization and Administration | Social Behavior | Sociocultural Factors
Document Number: 324697  
Johns Hopkins Bloomberg School of Public Health Center for Communication Programs Information & Knowledge for Optimal Health (INFO) Project
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