1.  Title: Tools for behavior change communication. Author: Salem RM; Bernstein J; Sullivan TM Source: Baltimore, Maryland, Johns Hopkins Bloomberg School of Public Health, Center for Communication Programs, Information and Knowledge for Optimal Health [INFO], 2008 Jan. 8 p. (INFO Reports No. 16) Abstract: Many health and development programs use behavior change communication (BCC) to improve people's health and wellbeing, including family planning and reproductive health, maternal and child health, and prevention of infectious diseases. BCC is a process that motivates people to adopt and sustain healthy behaviors and lifestyles. Sustaining healthy behavior usually requires a continuing investment in BCC as part of an overall health program. The tools in this issue of INFO Reports are meant to help with planning and developing a BCC component in family planning programs. The same tools can be used, however, for any health or development-related BCC program. (excerpt) Language: English Keywords: DEVELOPING COUNTRIES | MANUAL | BEHAVIOR CHANGE COMMUNICATION | MANAGEMENT | FAMILY PLANNING | MATERIALS DEVELOPMENT | INFORMATION | PRINTED MEDIA | BROADCAST MEDIA | EVALUATION | FINANCIAL ACTIVITIES | PROGRAM ACTIVITIES | PROGRAM DESIGN | Behavior Change | Behavior | Communication Programs | Communication | Organization and Administration | Mass Media | Economic Factors | Programs Document Number: 324693 |
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