| 1. Title: The ACCESS (Adolescents Connected to Care, Evaluation, and Special Services) project: social marketing to promote HIV testing to adolescents, methods and first year results from a six city campaign. Author: Futterman DC; Peralta L; Rudy BJ; Wolfson S; Guttmacher S Source: Journal of Adolescent Health. 2001 Sep;29(3S):19-29. Abstract: The "HIV. Live with it. Get Tested!" campaign is an innovative approach of the Adolescents Connected to Care, Evaluation and Special Services (ACCESS) project, which aims to change youth attitudes about HIV testing and promote more routine testing practices among health providers. The campaign uses social marketing to promote HIV counseling, testing and care among at-risk youth. This paper describes the methods of the campaign and the results of its implementation in 1999 and 2000. An independent evaluation team conducted both process and outcome evaluations of the campaign. Process measures demonstrated how the campaign was implemented nationally and in each city and the quantitative outcomes were based on phone calls, HIV tests, community surveys, and press coverage. Overall, results of the 1999 campaign have demonstrated its potential as an effective tool for reaching adolescents about HIV risk behaviors, prevention and testing. The 2000 campaign, on the other hand, elicited more media coverage compared to the previous year. Language: English Keywords: UNITED STATES OF AMERICA | PROGRESS REPORT | ADOLESCENTS | HIV PREVENTION | AIDS PREVENTION | SCREENING | TESTING | SOCIAL MARKETING | COUNSELING | HEALTH SERVICES | Developed Countries | North America | Americas | Youth | Age Factors | Population Characteristics | Demographic Factors | Population | HIV Infections | Viral Diseases | Diseases | AIDS | Examinations and Diagnoses | Measurement | Research Methodology | Marketing | Economic Factors | Clinic Activities | Program Activities | Programs | Organization and Administration | Delivery of Health Care | Health Document Number: 160321 |
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