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Title: Stop AIDS Love Life in Ghana: "Shatters the Silence". First phase leads to increase in protective behaviors nationally.
Author: Johns Hopkins School of Public Health. Center for Communication Programs
Source: Communication Impact!. 2003 Feb;(15):1-2.
Abstract: The partnership that developed the Stop AIDS Love Life campaign included the Ministries of Information and Health, the Ghana AIDS Commission, the Ghana Social Marketing Foundation, and the Johns Hopkins Bloomberg School of Public Health’s Center for Communication Programs (CCP). CCP’s Population Communication Services project provided technical assistance with funding from the United States Agency for International Development (USAID). The first phase of the campaign integrated mass media and community-level interventions to slow the HIV/AIDS epidemic in Ghana by promoting greater use of HIV-protective behaviors – abstinence, faithfulness, and condoms. (excerpt)
Language: English

Keywords:
GHANA | SUMMARY REPORT | INFLUENTIALS | AIDS PREVENTION | HIV PREVENTION | CONDOM USE | CAMPAIGNS | RADIO PROGRAM | TELEVISION PROGRAM | IMPACT | COORDINATION | Developing Countries | Africa, Western | Africa, Sub Saharan | Africa | Knowledge Sources | Communication | AIDS | HIV Infections | Viral Diseases | Diseases | Risk Reduction Behavior | Behavior | Communication Programs | Radio | Broadcast Media | Mass Media | Television | Organization and Administration
Document Number: 175889  
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