1.  Title: Philippines communication outreach accelerates family planning use in 1993-1996. Author: Johns Hopkins School of Public Health. Center for Communication Programs Source: COMMUNICATION IMPACT!. 1998 Aug;(3):1-2. Abstract: This paper examines the impact of Philippines Communication Outreach program conducted by the Department of Health between 1993 and 1996 in accelerating family planning use. Two campaigns were undertaken during 1993-94 and 1995-96. In the context of the 1993-94 outreach program, three-phase approach to communication programming was used, where Phase 1 used a series of radio and television spots; Phase 2 urged couples to visit trained health providers; and Phase 3 used testimonies by actual users of different contraceptive methods. Whereas the 1995-96 campaigns rebroadcast most of the 1993-94 materials with the addition of male motivation and spousal communication messages. An evaluation of the communication programs was conducted by means of a national panel survey of 1563 women aged 15-49 years that were interviewed in September 1995 and again in March 1996. The results showed that these communication programs helped increase modern contraceptive use by 5% (from 25% to 30%). These findings provide clear evidence of the positive influence that communication have on contraceptive use. Furthermore, there was a strong relationship between level of campaign recall and ideation. The significant impact of the Philippine communication programs on both ideation and contraceptive use demonstrates clearly that communication can influence contraceptive behavior. Language: English Keywords: PHILIPPINES | FAMILY PLANNING PROGRAMS | COMMUNICATION PROGRAMS | MOTIVATION | PROGRAM EVALUATION | CONTRACEPTIVE USAGE | Asia, Southeastern | Asia | Developing Countries | Family Planning | Programs | Organization and Administration | Communication | Psychological Factors | Behavior | Contraception Document Number: 151023 |
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