1.  Title: Bolivia's Lilac Tent: a first in health promotion. Author: Johns Hopkins School of Public Health. Center for Communication Programs. Population Communication Services [PCS] Source: COMMUNICATION IMPACT. 1999 Apr;(5):1-2. Abstract: This article outlines the development of family planning campaigns in Bolivia, where family planning traditionally has been a taboo subject. The turnaround began in 1986 with a limited advocacy and service promotion campaign to promote the private-sector organization Centro de Orientacion Familiar (COF), which was providing family planning services in three Bolivian cities. Policy-makers and influential citizens attended 10 discussion meetings on the pros and cons of family planning, especially the benefits for maternal and child health. Subsequently, media campaigns were developed and distributed, evoking no opposition and seeing an increase of 71% in new family planning clients at the COF clinics. A second, more extensive, multimedia campaign was developed and launched for four major areas in 1994. The campaign plan and design were developed through an Information, Education, and Communication Technical Committee, including all public and private sector organizations. The third campaign (1996) was designed to promote convenient access to a variety of services and methods. It highlighted maternal mortality and gained positive results. Finally, the fourth campaign (1998), the Lilac Tent, expanded the reach of the three previous campaigns to the rural areas of Bolivia as part of the National Rural Reproductive Health Communication Strategy. Language: English Keywords: BOLIVIA | HISTORICAL REVIEW | FAMILY PLANNING | REPRODUCTIVE HEALTH | SOCIAL MARKETING | PROMOTION | HEALTH EDUCATION | MASS MEDIA | COMMUNICATION PROGRAMS | Developing Countries | South America, Central | South America | Latin America | Americas | Health | Marketing | Economic Factors | Education | Communication Document Number: 147317 |
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