| 1. Title: Haki Yako: a client provider information, education, and communication project in Kenya. Author: Kim YM; Lettenmaier C; Odallo D; Thuo M; Khasiani S Source: Baltimore, Maryland, Johns Hopkins School of Public Health, Center for Communication Programs, 1996 Dec. x, 39 p. (IEC Field Report No. 8) Abstract: The Family Planning Association of Kenya implemented the Kenya Client-Provider Information, Education, and Communication (IEC) Project (the Haki Yako [It's Your Right] campaign) during February 1991-June 1994. The campaign was intended to increase partner communication on family planning and to increase awareness of the safety of modern contraceptives. The project also trained trainers of community-based distributors (CBDs) and clinic service providers to improve the quality of counseling. The project evaluation consisted of clinic studies, omnibus surveys, and observations of CBD trainers. Even though the overall contraceptive prevalence rate did not increase, the project was associated with an increase in the number of new acceptors at clinics, in the continued use of modern methods for at least 1 year, in partner communication on family planning, and in the availability and use of educational materials at service delivery points as well as an improvement in the public image of family planning providers. By September-October 1993, 76% of the adults were exposed to at least 1 Haki Yako campaign material. During April-May 1994, 56% had heard the radio serial drama (Discussion Leads to Understanding). About 60% recalled at least 1 of the 2 project posters. About 45% of people who heard the radio program in 1993 took some action, especially talked with spouse (36%). People who listened to the radio program were more likely to use modern contraceptives than non-listeners (56% vs. 38%). New acceptors were more likely to report the radio drama as influencing their decision to seek family planning services than any other campaign material (76% vs. 46-58%). Respondents exposed to campaign materials were more likely to perceive service providers positively than those not exposed. New acceptors per month increased from 1500 to 2000 during the campaign. During 1991-1993, availability of leaflets and of flipcharts increased from 40% to 68% and 28% to 58%, respectively. By the end of the project, almost 75% of CBDs were trained by their agencies compared to about 25% of clinic service providers. Language: English Keywords: KENYA | EVALUATION REPORT | PROGRAM EVALUATION | COMMUNICATION PROGRAMS | FAMILY PLANNING EDUCATION | IEC | PROMOTION | RADIO | PRINTED MEDIA | TRAINING PROGRAMS | COUNSELING | COMMUNITY-BASED DISTRIBUTION | FAMILY PLANNING PERSONNEL | PARTNER COMMUNICATION | ATTITUDES | Developing Countries | Africa, Eastern | Africa, Sub Saharan | Africa | Evaluation | Programs | Organization and Administration | Communication | Education | Program Activities | Marketing | Economic Factors | Broadcast Media | Mass Media | Clinic Activities | Nonclinical Distribution | Distributional Activities | Family Planning Programs | Family Planning | Interpersonal Relations | Behavior | Psychological Factors Document Number: 120017 |
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