| 1. Title: Involving men in family planning: the Zimbabwe Male Motivation and Family Planning Method Expansion Project, 1993-1994. Author: Kim YM; Marangwanda C; Kols A Source: Baltimore, Maryland, Johns Hopkins School of Public Health, Center for Communication Programs, 1996 Jan. xi, 57 p. (IEC Field Report No. 3) Abstract: This report describes the Zimbabwe National Family Planning (FP) Council's 1992-94 second male motivation campaign strategies, materials, and activities in order to report the lessons learned that could be useful in other countries. The goals of the campaign were to encourage male involvement in FP and to encourage the use of long-term methods to limit family size. Chapter 1 describes the entire project, starting with the first male motivation campaign and moving on to the second campaign, training in counseling and interpersonal communication, the multimedia campaign, and cost recovery. The second chapter covers the methods used in evaluating the campaign effects (household surveys, service statistics, and client exit interviews). Chapter 3 discusses exposure to the campaign through materials and activities and the pre/post campaign recall of messages. The fourth chapter provides an analysis of pre/post campaign surveys on FP knowledge, approval of modern methods, couple communication and decision-making, and contraceptive usage. Chapter 5 presents information on analyzing the postcampaign survey data by exposure status. The sixth chapter looks at the data provided by client exit interviews and service statistics. The final chapter encompasses a discussion about reaching men; changing knowledge, attitudes, and behavior; and evaluation issues. This chapter also concludes that the 1993-94 campaign demonstrated that men can be reached with FP messages if appealing and appropriate communication channels are used and virile images are incorporated into the message design. Involving men in FP encourages interpersonal communication and the eventual use of contraception. The campaign also resulted in a shift toward long-term and permanent methods. Finally, this evaluation has demonstrated the importance of using multiple complementary data sources and analytical methods to derive a full understanding of the impact of a communication campaign. Language: English Keywords: ZIMBABWE | SUMMARY REPORT | FAMILY PLANNING PROGRAMS | COMMUNICATION PROGRAMS | MOTIVATION | PROMOTION | PROGRAM ACTIVITIES | MEN | Africa, Southern | Africa, Sub Saharan | Africa | Developing Countries | Family Planning | Programs | Organization and Administration | Communication | Psychological Factors | Behavior | Marketing | Economic Factors | Demographic Factors | Population Document Number: 111286 |
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